We are fine gems, a family business based in Dubai, alive and running since 1978, specializing in certified diamonds, natural gemstones and handcrafted jewellery. Our company started with a focus driven solely towards gem trade, where we travelled around the world, attending exhibitions, and trading gemstones. On may 1978, FANCY JEWELLERY  LLC was established as a gemstone supplier company in old gold souk Deira Dubai and continues to hold its fortress as the parent company for fine gems till date

Eventually, after learning the ins and outs of the gem trade and finding great success in it, we grew a passion for jewellery making and designing, and almost immediately found our niche. Our shift in focus towards jewellery crafting was a defining moment for us, as our visions and goals became clearer to us than ever.